UXIE: User eXperience for Immersive Experience Context - Um Framework para avaliação de UX

Abstract

The rapid evolution of technology has brought new opportunities for developing new applications and interacting with them, such as immersive technologies, where the boundaries between the physical, virtual, and simulated worlds are blurred. Increasingly, there is the presence of applications aimed at entertainment and interaction in unconventional contexts. For example, the way of experiencing real museums has changed radically over the last twenty years due to virtual installations. Furthermore, in the context of events aimed at entertaining crowds (concerts, football, etc.), immersive applications aim to turn the audience, often a passive spectator, into an active participant in the event through technology. In these applications, the traditional user-application interaction is different. Instead of interacting exclusively with the application, the user uses it to mediate their immersive experience. The main challenges inherent in this scenario involve investigations on evaluating the interaction UX through these applications. The particularities of this context, such as many people, the user engagement with the lived experience not being interrupted, make the UX evaluation a challenge. Motivated by the above context and the need to understand the quality of immersive experiences, we guide this work by the following research question (RQ): How to evaluate UX in contexts of immersive entertainment-oriented experiences? We developed different UX evaluation components to answer this question that makes up the main result of this doctoral research, the framework UXIE. The framework consists of two components: Questionnaire-Based (UXIE-QB), aimed at immersive experiences that involve a smaller amount of people, and Log-Based (UXIE-LB), which applies to the context of immersive crowd experiences, where it is not possible to have people available to answer an evaluation questionnaire. Therefore, this research was methodologically based on Design Science Research (DSR), created to develop artifacts through three well-defined cycles that guarantee the novelty, relevance, and rigor of the research. As results, we evaluated the components through experimental studies that showed their viability, allowing us to understand and evaluate the user experience in immersion contexts.